Sequal invests in its markets

Sequal Lumber welcomes Rhys Arrowsmith to the newly created role of Exec Head of Sales and Marketing.

Rhys has a wide back ground in the Aviation, Tourism, and branding industry’s with some of New Zealand’s and world’s largest organizations. More recently, as CEO of Tourism Bay of Plenty, Rhys lead the organization through difficult economic times to re build the brand and team to increase economic performance, lifting revenue from $575M to $820M PA in four years.

Having been involved in the sales and marketing of brands such as Air New Zealand, Moet & Chardon, Chevron and many more Rhys has a diverse understanding of a wide market and how best to deliver high quality product.

“Sequal attracted me from the very start” says Rhys, “The vision that centers around understanding our customers end needs is core to Sequels success. They truly have grasped the meaning of partnership, trust, loyalty, respect and ethics that reflects in both the quality of product produced and the high levels of our partner’s satisfaction.”

With product and sales going hand in hand we look forward to working with Rhys to continue to improve our delivery to you, our partners.

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