New logo marks the start of 100% dipping

This week at Sequal has been one we’ve been waiting for and one we cannot wait to share with our customers. Over the last 2 years Sequal has been working with Lonza, our key partner for wood protection, to develop the world’s best wood protection system. This has taken a lot of thought, years of testing and significant capital to deliver what we believe will be a significant improvement for you, our customers.

The changes are both in process and product. In terms of process we still spray every board with a chemical treatment as before, however, to ensure total confidence in our lumber, we will now also dip all green export product in a state of the art new treatment facility. We haven’t visited every sawmill in the world, but we are not aware of anyone else that is taking these measures in order to consistently deliver stain and mould free timber. We have also changed the chemicals we are using to treat our export timber.

For more than 5 years Lonza has been testing a new chemical treatment that has been proven to add 50% to the life of the timber, operate better under conditions of high humidity, as well as being safer for our operations team and better for the environment. The chemical uses pharmaceutical technology around encapsulation and this gives us the ability to engineer the release rate of the protection, by optimising the release rate of individual capsules. To say we are pumped would be an understatement and this is all part of our mission to give more to our customers.

How will you know that your product has been treated in the new way? All you need to look out for is the new Sequal logo. If it’s on your packets of timber then you can be confident that your product has been treated with our new product and process. There is another story we can’t wait to share with you around our logo and rebranding, but that’s a whole conversation in itself. For now, we just want to say a massive thanks to Lonza for partnering with us and helping us deliver a solution that will increase the longevity of our timber and ensure we are delivering on our mission to give more.

First Sequalite past the 10 year post

Exciting times in our neck of the woods this week celebrating Stuart Hazeldine’s 10 year anniversary working for Sequal. Stu has not only been an integral part of our team since 2007 but he continues to give more and more to the business in his Sales Manager role as time goes on. He has contributed a lot to the NZ timber industry for many years and is a great asset to our team.

Read more

Sequal Lumber now FSC 100%

As of July 1st 2016 Sequal Lumber moved from being rated FSC MIXED to FSC 100%. This change has been driven by our customers need to use sustainably grown lumber in order to keep and open up new markets.

Read more

New Sawmill Infeed gets installed

To support Sequal’s growth strategy new log infeed equipment was installed over the Christrmas and 2016 new year break. This exciting new machinery will enable the mill to run much faster and more efficiently. Check out the other photos…

Read more