We’ve got a young champion upon us… one with incredible resilience and determination and he’s one of our own – a resident of the Eastern Bay of Plenty. And he goes by the name of Caleb Moore…
At Sequal, we are committed to continuous improvement, growing our people and consistently bringing our Give More mantra to life. In order to achieve and progress this, we have introduced to the business 3 pillars of development and have been blown away by our partners who are helping us bring these pillars to life.
Shenzhen Angelland provides outstanding care for disabled children with cerebral palsy and their families. Maxim, who make a wide range of children’s wooden toys understand the importance of this community and supports the organisation each year with generous gifts. For Sequal, it’s an honour do our small part to support not only the organisation but partner with likeminded business who have a heart for the international community in which we live work and play in.
In a previous blog I introduced our new world class treatment process, being implemented summer 2017. Another improvement to occur in the next few months is the introduction of a third saw box. Find out about the benefits of this new development here:
If you’re like me perhaps you thought slavery was dead. However, according to charitable organisation Nvader, there are more people in slavery than ever before in history with Sex trafficking earning criminals nearly 100 billion USD a year.
As New Zealand’s largest lumber exporter to markets like Korea, Sequal has always had an excellent partnership with Lonza in our anti-sap stain treatment process and over the summer of 2017, our continuous improvement partnership will upgrade this process even further.
Google doesn’t exist in China, it’s outlawed. Instead they have their own search engine called Baidu. When someone in China searches on Baidu for New Zealand Radiata Pine, more often than not they search for Radiation Pine. This is because when Chinese are taught english they learn the word Radiate as the Verb and are taught +tion as the Noun. Few people know Radiata, so instead, when they think of describing pine they naturally think they need to use the noun of Radiate, which of course, is Radiation.
We are pleased to introduce our new grade; Pith Free Industrial (PFIND). Following the development of our new kilns and the expansion of our kiln dried market, this grade has been created for customers who use the knots and prefer less dead knots.
Our customers are growing numerous wood based industries across the globe. They are on the forefront of product and service innovation and are working diligently to grow sustainable and profitable enterprise. Together we are a partner in this endeavour and one of the ways we help our customers is by walking their factory line. It’s a simple step that has huge benefits…
As of July 1st 2016 Sequal Lumber moved from being rated FSC MIXED to FSC 100%. This change has been driven by our customers need to use sustainably grown lumber in order to keep and open up new markets.