New logo marks the start of 100% dipping
This week at Sequal has been one we’ve been waiting for and one we cannot wait to share with our customers. Over the last 2 years Sequal has been working with Lonza, our key partner for wood protection, to develop the world’s best wood protection system. This has taken a lot of thought, years of testing and significant capital to deliver what we
believe will be a significant improvement for you, our customers.
The changes are both in process and product. In terms of process we still spray every board with a chemical treatment as before, however, to ensure total confidence in our lumber, we will now also dip all green export product in a state of the art new treatment facility. We haven’t visited every sawmill in the world, but we are not aware of anyone else that is taking these measures in order to consistently deliver stain and mould free timber. We have also changed the chemicals we are using to treat our export timber.
For more than 5 years Lonza has been testing a new chemical treatment that has been proven to add 50% to the life of the timber, operate better under conditions of high humidity, as well as being safer for our operations team and better for the environment. The chemical uses pharmaceutical technology around encapsulation and this gives us the ability to engineer the release rate of the protection, by optimising the release rate of individual capsules. To say we are pumped would be an understatement and this is all part of our mission to give more to our customers.
How will you know that your product has been treated in the new way? All you need to look out for is the new Sequal logo. If it’s on your packets of timber then you can be confident that your product has been treated with our new product and process. There is another story we can’t wait to share with you around our logo and rebranding, but that’s a whole conversation in itself. For now, we just want to say a massive thanks to Lonza for partnering with us and helping us deliver a solution that will increase the longevity of our timber and ensure we are delivering on our mission to give more.