Established in 2006, Sequal Lumber is located on the edge of the largest Radiata Pine plantation in the southern hemisphere.


Our vision is to be a world class wood processing business that continually strives for excellence. We maintain that by creating real value for our customers, staff, and the community we will also enhance the position of our shareholders.

  • To have a cost base advantage on all our competitors
  • To be globally focused and customer centric
  • To create an environment that attracts and retains talented people
  • To be an active contributor to our community

Respect: Respect for ourselves, each other, our customers, our community and the environment.

Accountability: We are individually accountable for our actions and take responsibility for them. As an institution we will reward performance and right choices.

Teamwork: Success is achieved through collective effort, not an individual. We will work hard in our area of responsibility to ensure the team succeeds.

Tenacity: We don’t quit, we strive for excellence no matter what issues we are confronted with.

Integrity: We are honest, open and fulfill our obligations to each other, our suppliers and our customers.

Value Creation: We are striving to create value for our shareholders, our customers and our community.


Sequal Lumber is FSC Certified, and the majority of its log supply comes from FSC Certified Forests, helping to ensure a sustainable future for forests and customers.