Google doesn’t exist in China, it’s outlawed. Instead they have their own search engine called Baidu. When someone in China searches on Baidu for New Zealand Radiata Pine, more often than not they search for Radiation Pine. This is because when Chinese are taught english they learn the word Radiate as the Verb and are taught +tion as the Noun. Few people know Radiata, so instead, when they think of describing pine they naturally think they need to use the noun of Radiate, which of course, is Radiation.
We are pleased to introduce our new grade; Pith Free Industrial (PFIND). Following the development of our new kilns and the expansion of our kiln dried market, this grade has been created for customers who use the knots and prefer less dead knots.
Our customers are growing numerous wood based industries across the globe. They are on the forefront of product and service innovation and are working diligently to grow sustainable and profitable enterprise. Together we are a partner in this endeavour and one of the ways we help our customers is by walking their factory line. It’s a simple step that has huge benefits…
As of July 1st 2016 Sequal Lumber moved from being rated FSC MIXED to FSC 100%. This change has been driven by our customers need to use sustainably grown lumber in order to keep and open up new markets.